Using social media to communicate with citizens would seem like an easy choice for most local governments. Sites such as Twitter and Facebook are free and relatively easy to use and don't require expensive equipment or a lot of dedicated staff to maintain.
But figuring out what to put on your county social media sites isn't always easy. The Internet is filled with examples of local governments that created social media sites but stopped updating them because they did not have a content development strategy in place to begin with.
The next in our series of training webinars will address the topic of generating content for local government social media sites. The webinar will be held Thursday, Nov. 20, at 2 p.m. ET.
Kristy Dalton is the founder and CEO of Government Social Media LLC. She has extensive experience in both government and private industry and is frequently asked to deliver keynotes, judge award programs and advise government agencies on digital strategy. Kristy is also the creator and host of GovGirl, a unique online video show focused on government innovation.
Space is limited. Reserve your Webinar seat now at: